Why You Should be Selling Private Label Liquid Extracts & Tinctures

Tinctures are growing in popularity, or should we say re-emerging? Before modern medicine and supplements, tinctures were the primary remedy to promote wellness, fight colds and so much more. For a long time, modern society thought tincturing was an “outdated” or “primitive” way of extracting herbs and their properties. However, tinctures are growing in popularity as studies and anecdotal evidence are showing their ability to maintain the integrity of all the medicinal compounds. With all of this in mind, let’s dive into why you should be selling private label extracts and tinctures.

What are Private Label Extracts and Tinctures?

Extracts and tinctures are very similar and are often used interchangeably. However, it’s like the square and rectangle rule. All tinctures are extracts, but not all extracts are tinctures. Why? A tincture specifically uses alcohol to extract the botanical’s properties. Extracts, however, may use alcohol, water, glycerin, oil or even vinegar. Private label tinctures and extracts are simply standard or custom extracts which are produced by a licensed manufacturer with your brand’s packaging and labeling.

PRIVATE LABEL TINCTURE OPTIONS

Is One Better Than the Other?

Some may argue that tinctures are better because the alcohol allows for the fastest absorption and is the best solvent for extracting the most medicinal properties. However, others may argue that glycerin extracts other medicinal properties of the herbs that alcohol cannot. And, even further, some companies and customers don’t want alcohol in their products for various reasons. Despite the argument that alcohol may have a negative impact on health—especially when consumed in excessive amounts—many studies find that alcohol in small doses may:

• Reduce the risk of developing and dying of heart disease
• Reduce certain types of inflammation
• Increase the defensive capabilities of the immune system
• Reduce the risk of ischemic stroke (when the arteries to your brain become narrowed or blocked, causing severely reduced blood flow)
• Improve brain health

Either way, tinctures are a great option for consumers looking for smokeless, simple and easy-to-use consumption methods, and are an overall superior product to private label due to their  efficacy, growing popularity, and potential competitive edge in the market.

3 Reasons Why You Should Be Selling Extracts & Tinctures

1. Tinctures Have Been Shown to Be More Effective and Absorb Quicker

One of the most significant differences between extracts and other supplement options is that  liquid extracts, like tinctures, can better maintain the integrity of the medicinal properties of the herbs being extracted. Not only does the extraction process better preserve the medicinal properties, but it also results in a full-spectrum product, meaning that all of the therapeutic properties are present in the end product. In contrast, supplements like powders, capsules, and tablets are isolated “active constituents” that have been extracted from the plant that it came from. Studies have proven that an isolated compound, like vitamin C, for example, is significantly less effective versus when it’s kept in its most natural state.

Tinctures have also been found to have more consistent absorption from person to person and, not to mention, have a higher and faster absorption rate. In fact, studies suggest that the human body can utilize about 98% of an herbal tincture compared to 50% of an herbal capsule or tablet. This is largely due to the fact that tinctures are more quickly absorbed by the mucous membranes in your mouth whereas the plant cellulose required to make an herbal capsule or tablet must first be broken down in the digestive tract.

2. The Tincture Market is Booming

As a supplement retailer, conducting market research on trends can be extremely helpful when determining what types of products to create and sell to consumers. In 2020, the capsule and tablet segment dominated the market due to their ease of consumption. While this may be the prevailing form of dietary supplement on the market at this moment in time, tinctures and extracts are also continuing to grow in popularity. As shown in the chart below, the liquid extracts segment generated a revenue of $27.1 billion in 2016 and is expected to reach $44.6 billion by 2024.

Similar to capsules and tablets, tinctures are convenient and easy to take. So, if tinctures have the same ease of use and are proven to be way more effective than capsules and tablets, then why aren’t they the most popular, you might ask? The answer: Taste. People usually associate tinctures with having a horrible taste, and many do. While this may be true for many alcohol-based tinctures on the market, Vera Herbal’s spagyric tinctures are blended with organic vegetable glycerin. This alcohol-glycerin ratio not only reduces the burn of the alcohol, but it also enhances the flavor profile of the tincture dramatically, making it an overall highly enjoyable experience for the consumer.

3. Spagyric Tinctures Stand Out

In a highly competitive industry, it’s crucial that your supplement product stands out from the rest. Instead of choosing to offer a traditional tincture–a product that is already highly saturated in the market–it would be a wiser business choice to private label a product that is different, like spagyric tinctures. So, what is spagyrics and what makes it the best private label option?

Whereas a traditional tincture only entails the maceration, or soaking, of the herbs in high-proof alcohol, the spagyric extraction process takes things to a whole other level by re-introducing the mineral salts of the herbs back into the tincture. Because spagyrics is the only extraction method that utilizes the entire plant, it is the only true full-spectrum herbal product on the market. Additionally, the spagyric process creates a product that is mineral rich and highly bioavailable.

As a retailer, this means you’ll receive a product that is unparalleled in terms of quality and, as a result, your customers will see noticeable and long-lasting effects. It also means that your brand will have a significant competitive advantage when it comes to product innovation and efficacy.

Check Out Our Private Label Tincture Options

Final Thoughts

If you’ve been looking to add to your current supplement line or are just starting your brand, adding a tincture line might be the golden ticket to your success in the supplement industry. Not only are tinctures proven to be more effective than other forms of supplement products, but they are also rapidly growing in popularity among consumers for this very reason. While your chances of success increases when you choose to private label tinctures, your chances increase a thousandfold when you choose to private label spagyric tinctures.

Want to get started but not sure how to find the right private label extract manufacturer? Check out our article on How to Choose the Right Custom Supplement Manufacturer.