What to Look for in a White Label Partner
Do you want to sell products, but don’t want to spend the time and money to make them yourself? If so, white labeling with a white label manufacturer may be the right choice for you. In this blog, we will explain what white labeling entails, the extensive benefits of white labeling, and what to look for in a white label partner.
What is White Labeling?
White labeling involves two companies —a manufacturer and a retailer—working together to create one or more product. A white label relationship legally allows a company to place their brand name on a product or service that someone else produced, typically for a nominal fee. Most grocery stores have their own brand name (for example, Walmart’s is Great Value). But, this doesn’t mean that Walmart produces all of their own products themselves. Instead, they source them from manufacturers who package them with the Great Value packaging for Walmart to sell.
White Label vs Private Label
The terms white label and private label are often used interchangeably, which is incorrect. While both approaches involve one company manufacturing the product and another company putting their name on it to sell, retailers pursuing private label relationships control everything about the product to make it their own. This includes the specification of the design, ingredients and packaging. For example, say you have a family recipe for chocolate chip cookies. You find a manufacturer that can mass produce your cookies using your exact recipe, package them for you following your specifications (including branding with your company name), and ship the finished product back to you. You pay the manufacturer for the service and final product, but ultimately save by not having to purchase space, equipment and ingredients to operate your own production facility.
The Benefits of Outsourcing Manufacturing
Contract Manufacturing (having another company manufacture for a brand) can provide retailers with a refined product and allow them to take advantage of expert work. Formulating products is not necessarily an easy task and it is extremely important that manufacturers ensure they are compliant with state laws. Commercial manufacturing and distribution laws differ somewhat state to state, with each state having a chosen department to oversee the manufacturing of products and companies in the state. Some examples of these regulatory agencies include the Department of Public Health and Environment in Colorado, the Department of State Health Services in Texas and the Department of Agriculture and Consumer Services in Florida. These state departments are responsible for testing products, inspecting manufacturing facilities, and overseeing labeling requirements.
One of the benefits of using a white labeling partner is that they are experienced and trained in following all of these detailed regulations. And if there is ever any issue with your product they are held responsible and can deal with the legalities. As a retailer, a high level of importance is placed on the reputation of their brand, which means finding a responsible, qualified manufacturer as a white label partner is a must!
What to Look for in a White or Private Label Partner
Before choosing a white label partner, research their reputation, product quality standards and where they source their ingredients or materials. For many, It is important to find a manufacturer that sources high-quality ingredients. Ultimately, it’s safe to say that the higher the quality of the ingredients used, the more effective the product will be, which can strengthen the loyalty of your customers and keep them coming back to buy more.
For many, It is important to find a manufacturer that sources high-quality ingredients. Ultimately, it’s safe to say that the higher the quality of the ingredients used, the more effective the product will be, which can strengthen the loyalty of your customers and keep them coming back to buy more.
Another factor to consider when looking for a private or white label partner is whether they participate in third party testing or not. The purpose of third party testing is to provide an unbiased analysis of a manufacturer’s finished product and indicate the quality, purity and potency of a given sample to ensure retailers and customers alike that manufacturers are selling what they are promising.
Customer service may not seem like too big of a deal at first, but it is a crucial part of picking a good manufacturing partner. For one, if anything ever goes wrong with your product, you want to make any adjustments, or are looking for any assistance if the company is not responsive it is going to cause a delay for you and your brand. And this is not good for business.
Plus, working with a company which has their customers best interest in mind, and truly cares is so often going to create much better products and services than their competitors. Do you just want to be another number in their client list or an important member of a team working together?
Last but not least, it is also beneficial to find a company that offers unique and authentic products. With so much of the same products being produced nowadays, you don’t just want to create the same old product. Finding a private label manufacturer who creates unique and innovative products within your industry is crucial to having your brand stand out! Looking to make a supplement brand? Contact Us For Manufacturing
Why White Label with Vera Herbals?
As an established supplement manufacturer for the last three years, Vera Herbals know the ins and outs of the industry and is looking to build relationships with retailers. Vera Herbals has everything you are looking for in a white label partner including:
- Use organic, high quality, local (whenever we can!), and ethically grown ingredients.
- Conduct third party testing of all products to ensure their safety, purity and potency.
- Are FDA registered, cGMP compliant, and USDA Organic Certified
- Offer one on one customer service every step of the way. This includes fully customizable options and low MOQs.
After learning about the many benefits of white labeling, it is easy to understand why it is very popular among retailers. Not only can white labeling save you a significant amount of resources, it can also increase your profit margins and allow you to add a top quality, trustworthy and effective product to your product line. While many manufacturers offer white labeling opportunities, it is essential to find a white label partner that is reliable, trustworthy, authentic, sustainable and has high standards. Vera Herbals has all of these qualities and more. We are dependable, we are unique, we make products that change lives.
Kaitlyn Cranor & Nicole Wallace