How Do I Make My Own Supplement Brand?
Are you interested in creating your own supplement brand, but aren’t sure where to start? For many aspiring entrepreneurs, some of the more daunting components of starting any business include navigating cash flow and time management, while also acquiring the knowledge and skills needed to be successful in a given industry. So, you may be asking yourself “how do I make my own supplement brand while limiting time, expenses, and stress?” Today, many startups and established businesses alike are adopting business models to overcome these familiar challenges, such as pursuing white-label and private-label relationships.
What is White Labeling?
White labeling involves two companies—a manufacturer and a retailer—working together to create one or more product. A white label relationship legally allows a company to place their brand name on a product or service that someone else produced, typically for a nominal fee. White label products are easily spotted on the shelves of many retail corporations, such as Whole Foods Market’s “365 Everyday Value” line of products.
What is Private Labeling?
The terms white label and private label are often used interchangeably. However, while both refer to products manufactured and then relabeled or rebranded for another store or brand, there are some subtle differences. Private label relationships include a manufacturer working with a single retailer to customize a product or products. This includes the specification of the design, ingredients and packaging. Private labeling is usually more expensive and is a longer process than white labeling.
Why Choose White Labeling vs Private Labeling
Both white labeling and private labeling can save you a huge amount of time, energy, money and stress. White labeling is a fast option to enter the market, but it may require more work to differentiate your brand. On the other hand, creating a custom product through a private label deal allows you to create a unique product, but is generally a longer process and has a higher initial development cost.
White label relationships are great for:
- Brands on a budget
- Those looking to enter the market quickly
- Those looking to test an idea before investing in private label
Private label relationships are great for:
- Ambitious startups
- Established brands
Benefits of White Label and Private Label Partnerships
The benefits of working with an herbal manufacturer to create your supplement brand include:
- Saves you time and money
Starting your own business it stressful enough, nevertheless creating your own products from scratch. Rather than spending the time and money it takes on research and development to make a product, you can work with a manufacturer to either take a ready-made product or customize one to have your brand name on it. These strategies can also save money on production, manufacturing and marketing costs, such as overhead, equipment, and labor.
- Allows you to take advantage of expert work
If you are new to the supplement industry, oftentimes, a third party manufacturer has the focus and expertise of creating a product better and more efficiently than you can. Rather than experiencing the growing pains of researching and developing, you can use an already refined product which will not only save you time and money, but also strengthen client loyalty to a product that is dependable and of high-quality.
- You set your own profit margins
Having agreed to this business model, your focus automatically shifts to earning profits from it. With white or private label products, you are free to set your own price points when selling to your customers, which can ultimately lead to large profit margins. Pursuing a white label/private label relationship is a great opportunity to add an additional revenue stream to an existing company or from the ground up.
Why Work with Vera Herbals?
As an established herbal supplement manufacturer since 2018, Vera Herbals knows the ins and outs of the herbal supplement industry and is dedicated to making your herbal supplement brand dreams come true. Vera Herbals has everything you are looking for to create a successful supplement brand including:
- We offer full, in-house services to help with extraction, formulation, bottling, and labeling, as well as graphic design services to help create a logo and labels that best suit your brand.
- We use organic, high quality, local (whenever we can!), and ethically grown ingredients.
- We specialize in one of the most unique and effective herbal extraction methods, known as spagyrics.
- We conduct third party testing of all our CBD products to ensure their safety, purity and potency. We can also conduct third party testing on other herbal remedies upon request for a nominal fee.
- We practice sustainable business practices and always use recyclable and compostable packaging, upcycle shipping materials, and source ethically grown ingredients.
- We are a team of dependable, trustworthy and open-minded individuals who aspire to help your herbal supplement business and brand come to life.
Click here to learn more about what to look for in a white label or private label partner, and how Vera Herbals can help you kick-off your own supplement brand.
White label or private label relationships can save you a huge amount of time, energy and money. For white label opportunities, Vera Herbals has a well-established line of high-quality and specialty herbal supplements that are ready for your brand name to be slapped on. From a wide array of herbal remedies that aid in sleep, immune support, pain, cognitive function, menstrual cramp relief to several medicinal mushrooms supplements, skincare and more, Vera Herbals is bound to have remedies and products that suit your own supplement brand. If you have your own vision in mind, however, our team is dedicated to developing, formulating and refining your dream product-line.